The call to reconnect with consumersJun 23, 2015
Consumer products industry advisor Deloitte reveals many of America’s national food and beverage household brands continue to struggle for the hearts and minds of consumers for the fifth year in a row. According to Deloitte’s American Pantry Study 71% of shoppers say they’re spending less on food, beverage and household goods. Consumers are also turning to digital tools to help them research products and compare prices. Understanding the drivers of at-the-shelf purchases can help brands improve their promotional strategies and better connect with consumers, according to Deloitte’s study. Deloitte’s American Pantry Study provides a unique and valuable perspective on changing consumer attitudes and behaviors, and offers valuable clues about future shopping trends. . View highlights from the 2015 American Pantry Study, which tracks consumer shopping patterns.