Market Analysis
When developing a go-to-market strategy, we evaluate and analyze the market, the competitive landscape and industry, and your company´s requirements.
Market Pathfinder is a boutique firm serving clients worldwide, focused on tailoring specialized custom solutions for clients to enter and effectively place products in new markets. We want to help you boost your sales and would love to tell your story! We are all about Markets, Brands, Products and Consumers and driving your business!
We specialize in omni-channel distribution: Industrial, Retail and Wholesale. We focus on positioning your products for growth. We collaborate with clients to help them with their go-to-market strategies for better performance, work with patrons and formulate plans that lead to successful market development, growing revenues and increasing profitability.
We also take a holistic approach from concept to market and execute the strategy: from start to finish; from consumer insights to branding, to costumer experience strategy. A sampling of the types of services Market Pathfinder can offer:
When developing a go-to-market strategy, we evaluate and analyze the market, the competitive landscape and industry, and your company´s requirements.
We help you demystify the challenges of exporting and support your company to find opportunities in other markets. We assist you to develop new orders, build up your exports, measure potential growth, and find alternatives to successfully operate in the market.
Cannot find a product? Looking for raw materials or finished goods? We aid your company to procure suppliers, find buyers and help you select the right sourcing partner, for you to answer the questions -- whom to buy from, what to buy, and where to buy from. Market Pathfinder assists you in identifying the right supply chain partner.
One of the most critical challenges facing go-to-market strategies in a multi-channel approach is brand consistency. One of the main objectives in our go-to-market strategies is to improve the customer experience by collecting operator insights from different channels and customer touch points, to ensure complete continuity of both brand and message.
The nature and scope of a go-to-market strategy can vary greatly, as does the time in which projects can be executed and completed. The Market Pathfinder team initiates provisional direct sales, or serves as interim sales team. We look for the right sales opportunities, fill the pipeline in the targeted marketplace and close sales. We become your sales force in the marketplace!
Market Pathfinder understands that a blue print is the best way to start with any market initiative. We understand the designing of a strategy and documenting a planned approach.
Market Pathfinder has the capabilities to launch and manage a roll-out, whether in the USA, Canada, Mexico or the Caribbean. We develop and implement different programs for your company to capture innovative businesses and find new niche markets.
Initial market research and report.
Strategic plan.
Plan execution, new sales.
We count with more than 20 years in international business sales and marketing, over 15 of which have been with CPG manufacturers. At Market Pathfinder we have developed a specialty in sales and driving the business. As a result, We understand the need to build customer relationships within the context of a business and how important it is to achieve quick market penetration.
Building relationships and growing sales is a hallmark of our work style. Our strength is generating exceptional business, and devising sales strategies and business plans that yield significant results.